Nevil Darukhanawala and the Team at SEO Expert India Take JustMensRings.com New Heights of Success

Posted on May 20, 2012 by George


Jensen Beach, FL (PRWEB) February 23, 2012

As a leading retailer focusing on mens fashion rings, designer rings and wedding jewelry, JMR was searching for an experienced digital marketing pro to lead the SEO for their ecommerce website. After interviewing several companies, JMR owners Roy and Judy Devine retained the services of SEO Expert India to help them become the number one online destination for mens rings. Since then, the website has risen in the rankings quickly, achieving page one results for their most important keywords while gaining market share against competitors.

SEO Expert India is a digital marketing agency, consistently delivering exceptional results by providing their clients with a range of innovative digital marketing solutions that are uniquely tailored to their goals. Focusing on their clients business goals, their staff immerses themselves in a company and its brand to forge an enduring partnership, one that goes beyond the traditional supplier-client relationship. Throughout the life of these partnerships, the Internet marketing team at SEO Expert India is at the disposal of their clients to help them plan and implement a strategy for digital success.

A full-service approach to digital marketing has helped SEO Expert India become the partner of choice for some of the worlds leading online businesses. Their clients appreciate the return on investment that they get from their marketing dollars as well as the quality of their work and attention to detail. As a true partner to companies like JustMensRings.com, Nevil Darukhanawala and his team at SEO Expert India continually research evolving trends in digital marketing to ensure they deliver reliable results. Each client has different objectives with their digital strategy, but Nevil and his team treat them all like valued business partners. SEO Expert India formulates a customized cutting-edge optimization plan that gives business owners an edge over the competition.

When potential customers ask why they should hire SEO Expert India, Nevil and Kinjal point to the firms proven track record of creating value for clients. After nearly a decade in the business, 100+ satisfied clients will testify to the value created by SEO Expert India and their marketing tactics. They also point to the long-term partnership approach that allows Nevil and his team to form strong working relationships and become a part of a companys growth story. Whatever their clients goal increased visibility, market penetration, conversions, engagement or profit – the team at SEO Expert India is extremely focused on ROI.

As JMR owner Roy Devine will attest, the most precious asset of SEO Expert India is their cutting edge proprietary strategies. By staying current with the continuously evolving developments in Internet marketing, the company continues to deliver superior results for their clients. The team of marketing pros led by Nevil Darukhanawala refines their marketing campaigns constantly in order to dynamically sustain results and ensure consistency over time. This approach has proven to be the recipe for JMRs success and will undoubtedly provide similar results for online businesses around the world.

About JustMensRings:

As an Internet-only retailer, JustMensRings.com is dedicated to providing a simple and secure online shopping experience. This is one site where customers know they are getting the best possible prices on an extraordinary selection of mens rings. JMRs customers have come to expect high standards of service, selection and quality when they shop at JustMensRings.com. In fact, Just Mens Rings (http://www.JustMensRings.com) now offers the largest selection of mens fashion rings on the Internet, and they are the only store in the U.S. that offers mens large size rings through size 20. They also lead their competitors with an unparalleled assortment of unique and alternative mens wedding rings, and JMR is known for their very low prices on mens gold rings. Despite the recent rise in gold prices, JMR keeps their prices low and affordable, and shoppers wont find better prices on gold, silver, tungsten, titanium and other popular metals.

About SEO Expert India:

SEO Expert India is the brainchild of Nevil Darukhanawala and his wife Kinjal Darukhanawala. They started SEO Expert India in Feb 2008 and today, it is a 27 member team with clients from USA, UK, Canada, Dominican Republic, Australia, India and the Middle East. Nevil Darukhanawala is a digital marketing expert with over 10 years of experience in conceptualizing Internet marketing strategies, SEO/SMM, and digital content solutions for various brands and online businesses. He has studied SEO from a very reputable and internationally known organization and is constantly striving to come up with new strategies to help his clients succeed. Kinjal is a Content Specialist and Copywriter with over seven years of experience as team leader and project manager. She has managed content projects for varied industries, such as health, lifestyle, travel, fashion, real estate, etc. Currently she is managing the content team of SEO Expert India.

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Salvatore Ferragamo and eCommerce Agency Pod1 Empower Customers Through Innovative Outfit-Builder Technology

Posted on May 18, 2012 by George


New York, NY (PRWEB) February 24, 2012

New York based eCommerce digital agency Pod1 (http://www.pod1.com), has recently launched the latest trunk show site for luxury Italian brand Salvatore Ferragamo (http://trunkshow.ferragamo.com).

The goal of this site is to create a luxurious and engaging online environment for Ferragamos trunkshow and pre-order offering. Ferragamo wanted to replicate their in-store experience, allowing customers to browse and pre-order the new seasons collections before it hit the stores.

Shoppers can view the product offering in a number of different ways. She can view the full collection via standard category listing, she can also browse the Lookbook, or can view the looks in motion from edited mini-movies from the runway. Each section allows the customer to either buy the complete look or to buy individual products from that look in her specific size and style.

The most unique and impressive element of this microsite is the “Style Yourself” area. Here, the Ferragamo shopper is able to view the full collection or can filter by category to find products she is interested in and can then start to assemble her own personalized look on the virtual, real-life model. The items are simply clicked upon and they appear on the model, styled and fitted perfectly. Layers can be replaced, accessories can be added and retracted easily and smoothly. All the while, a running real-time total of the products and prices which are being interacted with are displayed alongside the model, ready for pre-order. This section was developed to really empower the Ferragamo customer – both existing and newly acquired so she can fully engage with the collection and interpret it in her own way. The customer becomes the stylist, and any combination of desired products can be developed into stunning, true to life “Looks” which can be viewed from different angles, shared across the shoppers social media networks and ultimately, pre-ordered.

Wardrobing and outfit-building functionality can often be executed clumsily, and the outcome is unrealistic and unconvincing. We really wanted to ensure this tool was built to showcase Ferragamos luxury product in an environment that was fitting and deserving of the brand itself, and that ultimately would create a scenario where the customer would feel confident pre-ordering complete looks at high price-points.

Pod1 CEO & Co-founder, Fadi Shuman said, “This year we have improved accessibility for ipad/tablet users so the Style Yourself, runway and pre-order functionality can be enjoyed on this device without compromising the experience.

“We also created a standard The Collection Section to add an even simpler way to view and pre-order the collection.

“Most impressively, we updated the Style Yourself section so that handbags now appear on the models shoulder when selected, and shoes appear on the feet, giving the whole section a much more life-like feel.”

This latest version has also been optimized for tablets like the iPad. Fadi Shuman says, “Tablet’s are now a bigger marketplace (and a far bigger growth opportunity) than desktop PCs, and from our research we know that the luxury shopper we are targeting uses these devices to browse and shop fashion in considerable levels. We needed to ensure the experience wasnt diluted or affected for the tablet/iPad user to protect the integrity of the brand.”

For more information on Pod1′s eCommerce services and for further case studies please visit http://www.pod1.com/our-work

ABOUT POD1

Based out of New York, Pod1 creates engaging ecommerce experiences to help brands and retailers sell more online.

Clients include: TAG Heuer, The Limited, Stuart Weitzman, Salvatore Ferragamo, Nanette Lepore, Net-a-Porter, Lord & Taylor, Uniqlo, Kenneth Cole, Matthew Williamson and LK Bennett.

Their unique approach to website design and build, founded on planning and insight development means that the agency is consistently breaking new ground in the world of luxury and fashion ecommerce.

SERVICES

Ecommerce
Website design
Magento
SEO/SEM
Digital Strategy
Social media
Copywriting
Photography

CONTACT

+1-212-625-8590

PRweb(at)pod1(dot)com

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Portent, Inc. Named on Website Magazines Top 50 Search Marketing Agency List

Posted on May 15, 2012 by George


Seattle, WA (PRWEB) February 23, 2012

Portent Inc., a Seattle-based full-service internet marketing company, has been recognized as one of Website Magazines top 50 search marketing agencies. Website Magazines top agency list was published in March of 2012.

Were honored that Website Magazine included us in their top 50 search marketing agency rankings list this year, said Ian Lurie, CEO of Portent. We try really hard at Portent to maximize each clients web presence, while guiding them to more meaningful customer interactions and higher profitability.

Website Magazines Top 50 rankings are measured by the popularity of an agencys website. Rankings are calculated by tabulating average daily visitors and page views compiled by multiple sources.

Website Magazine, which was established in 2005, is a monthly publication published for web site owners and creators. It has been recognized as the most instrumental magazine in the field of website development.

More about Portent:

Portent is a Seattle-based full service internet marketing company. Founded in 1995, Portent has grown into one of the nations premier internet marketing firms, helping businesses in the realms of SEO (search engine optimization), PPC (paid search), copywriting, social media, web development, and more. Portents approach has succeeded in industries ranging from technology to travel, for B2B, B2C and B2G companies.

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Christian Self Publishing Association Launched to Serve Authors and Raise the Quality of Self-Published Books

Posted on May 12, 2012 by George

Altamonte Springs, FL (PRWEB) November 16, 2010

The Christian Self Publishing Association, (CSPA) is pleased to announce its founding and the launch of its website, http://www.christianpublishinghelp.com. “There are many fine publishers authors can choose from to self-publish their Christian books,” says CSPA president Jim Kochenburger, “so there was no need for me to launch another one of those. But there is a very big need for authors to receive affordable professional coaching, consultation, education, advocacy, and empowerment. That’s where we come in.”

CSPA provides authors with affordable coaching, manuscript development, editing, rewriting, titling and copywriting, consultation, and more–all with the goal of presenting high quality manuscripts to publishers that can become successful books. The quality of books that stores will gladly stock and that consumers will want to purchase.

“Though I have seen a number of high quality self-published titles, it is disappointing to me that so many authors present manuscripts to publishers that have little chance of selling well, either because they are ill-conceived, poorly written, unedited, or have a weak title and an unappealing cover. We help authors craft the best book they can, and then navigate the often confusing world of self publishing,” says Kochenburger.

CSPA already offers these services to authors: Writing Coach, Manuscript Development, Titling and Cover Copy, Manuscript, 360 Manuscript Review and Rating, Publisher Problem Resolution (mediation), Award of Excellence Review, Publisher Comparison, and more.

Though CSPA exists primarily to serve the interests of Christian authors, it will also pursue and maintain positive relationships with the publishers who serve them. “We have an Award of Excellence for Christian publishers that serve their authors exceedingly well (as gleaned through CSPA administered author surveys). Each month we will tabulate the author ratings for each publisher and update it in our Publisher Comparison Chart and on our website. Award-winning publishers will be notified and will be able to use that information in any way they see fit. We will also help to manage author expectations and mediate conflicts that sometimes arise between authors and publishers,” Kochenburger adds.

The CSPA blog can be found at this link: Christian Self Publishing Association Blog. This blog offers authors solid reasons to self-publish as well as tips and advice for doing so.

Entries for the Christian Self Publishing Association Award of Excellence are welcome from any self-published Christian author. Entry details can be found here: Award of Excellence.

Publishers currently included in CSPA’s Publisher Comparison Chart include: Xulon Press, Tate Publishing, Pleasant Word (now Winepress Publishing), CrossBooks, WestBow Press, AuthorHouse, iuniverse, xlibris, lulu, and createspace. To correct information in this chart, or to be added to our chart, publishers should contact us here: Publisher contact form

Jim Kochenburger, President and Founder of the Christian Self Publishing Association, served variously as the Vice President, Operations Manager, and General Manager of Xulon Press for 8 years. He is a Christian publishing industry veteran of over 20 years and has overseen the sucessful self-publishing of over 9,000 self-published Christian titles. Additionally, he has contributed to and edited hundreds of Christian books for publishers such as: Strang Communications, CharismaLife Publishers, Group Publishing, David C. Cook Publishing (Cook Communications), Youth Specialties/ Zondervan, and others. He is a best-selling Christian author and the self-published author of “101 Movie Clips That Get Families Talking.”

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Landing Page Success Online Seminar Names Top-Notch Conversion Expert Instructors

Posted on May 9, 2012 by George

Port Townsend, WA (PRWEB) November 17, 2010

The Landing Page Success Seminar is an educational online seminar dedicated to helping marketers increase their online conversion rates and improve internet marketing profits. The seminar is proud to announce the top-notch speaker line-up for the upcoming online training event happening on November 30-December 16, 2010. The speakers are leading Internet Marketing authorities who have led the way in improving customer conversion performance factors. The classes will help marketers learn in-depth optimization strategies, tools and resources to achieve higher internet marketing results and increase customer conversion rates.

The seminar is proud to partner with leading media organizations including Search Marketing Standard, The Target Marketing Group of Publications and Visibility Magazine. “We look forward to sharing this quality training event with our audience of Search Marketers, and also offering resources to help marketers learn the best ways to employ effective SEM and SEO techniques.” said Jeremy Burton, Product Manager, Search Marketing Standard.

Marketers and web masters are invited to attend and learn all aspects of online customer conversion opportunities for; Search Engine Optimization, Search Engine Marketing, Email, Pay Per Click, Blogging and all other online marketing channels. The three-week Landing Page Success Seminar kicks off on November 30th, and brings together an expert pool of 20 Conversion Experts to teach online classes covering conversion performance factors, optimization techniques, design and deployment tactics, quality score strategies, keyword targeting tips, copywriting and content direction, social media marketing and much more.

Attendees will learn the skills needed in order to maximize interntet marketing profits with improved website and landing page optimization techniques. Each attendee will have the opportunity to interact with the expert instructors during the live classes. The sessions will equip attendees with the tools necessary to develop and deploy fully optimized websites and landing pages that deliver higher customer conversion rates.

Landing Page Success Seminar Speaker And Class Highlights:

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Internet Marketing Elite Teach Optimization and Conversion Strategies at the Landing Page Success Seminar

Posted on May 6, 2012 by George

(PRWEB) November 24, 2010

Next week on November 30th marks the beginning of the acclaimed three-week online event–Landing Page Success Seminar–where world-renown Internet Marketing Conversion Experts will lead 20 intensive live online training classes focused on website and landing page optimization to improve customer conversion rates. Each one-hour class will help hundreds of marketers learn how to improve their online campaign results and boost their website and landing page profits. The event will be held completely online during November 30-December 16, 2010.

Conversion rate performance factors can be tough to achieve when typical marketing strategies do not work. The Landing Page Success Instructors will delve into conversion performance factors and help marketers save time and costs by streamlining the design, development and deployment of fully optimized websites and landing pages. The in-depth strategy sessions teach marketers how to best take advantage of landing page and website optimization tools, resources and techniques proven to increase customer conversion rates.

Taking into consideration the many factors from B2B long sales cycles to niche ecommerce markets, the classes will explore research that shows the most effective ways to turn leads into actual paying customers. This training is geared to help Online Marketers, Search Marketers, Pay Per Click Advertisers, Bloggers, Email Marketers, Web Masters and Designers close the loop and understand how to turn clicks into prompt sales.

“The instructors are internet marketing pioneers who have led the way in online conversion rate performance improvements,” says Mary O’Brien, Landing Page Success and PPC Summit Live and Online Events Founder. “I am honored to host this unique training event with such an esteemed group of internationally recognized internet marketing authorities.”

During the three-week online seminar, classes will feature exclusive case studies and intensive training on ways to improve lead generation and turn more leads into sales. The Landing Page Success team has designed valuable training sessions that will help marketers succeed in online marketing with higher conversion rate results. Instructors will share their proven tactics and strategies to measurably improve the volume and quality of sales generated from Internet marketing investments.

Acclaimed Landing Page Success Instructors Include (View All Instructors Here):

> Gruesome Conversion Killers: 15 Common Causes of Conversion Death Ben Jesson (Conversion Rate Experts)

> An introduction to Website Optimizer and How to be a Scientist – Trevor Claiborne (Google)

Landing Page Copywriting Tips that Turn Traffic into Money Brian Clark (Copyblogger)

> Mastering the Conversion Trinity Bryan Eisenberg (BryanEisenberg.com)

> Measuring Social Media Marketing Success – Jim Sterne (Targeting.com)

> Avoid the Big Lies of the Conversion Industry – Bill Leake (Apogee)

> What Can We Learn From the Bad Boys of Marketing? – Brian Massey (Conversion Scientist)

> And many other leading internet marketing experts…

Interested participants can attend the three-week intensive conversion training event that runs from November 30-December 16, 2010. Landing Page Success Seminar registrants will receive 50% off the regular rate and enjoy 8 free bonuses (valued at $ 600) offer ends this week. Attendees will learn the latest conversion techniques from 20 top internet marketing experts who will be presenting groundbreaking sessions during this invaluable event.

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Non-Profits Have Silence on Hold? Transmedia’s Commercials On Hold is Donating 75 Free On Hold Systems with Customized Messages to Nominated Non-Profits MOH Capable

Posted on May 3, 2012 by George


Atlanta, Georgia (PRWEB) February 22, 2012

Transmedia knows the economy has wreaked havoc on individuals, families and businesses for the past several years, but one group particularly hard hit is the non-profit sector. These organizations have been struggling to bring in donations to help take care of those in need in their communities. It’s a priority at Transmedias Commercials On Hold to help out local charities by adopting several throughout the year and supporting them with financial gifts and services.

According to Allen Gaughf, President of Transmedia, In 2012, there will be an exciting extra to corporate donations provided by Transmedia. 75 professional on hold systems will be donated to 501c3 organizations! The systems are refurbished Premier digital players and will come preloaded with licensed on hold music and customized messages for the non-profit. There are no strings attached- just pay $ 24.95 for shipping and handling. Simply have the Non-Profit (501c3) organization contact us and the rest will be handled internally. There are a limited number of digital players, so make sure the organization calls quickly or gets nominated quickly. Gaughf went on to say that many non-profits have inquired and actually purchased their service in past years, but most simply didnt have the budget for it in the past few years. This year, for 75 organizations, a budget for on hold messages will not be required.

At Commercials On Hold, the copywriters will assist the non-progits in creating the customized script for the organization. Professional voice talents will project the image the organization is desiring to project to all callers placed on hold and audio producers will mix the customized messages with terrific music, fully licensed for use on the non-profit’s phone system’s music on hold system (must be MOH ready). For more information on nominating a 501c3 and getting the non-profit set up, call Allen Gaughf at 800-832-4653, extension 225, or Gail Daniels at 800-832-4653, extension 227.

Transmedias Commercials On Hold division, currently celebrating its 30th anniversary, works with over 4,000 clients in North America, in all industry classifications, from dental and medical to business and industry. In addition to on hold messages, Transmedia specializes in audio prompts for IVR systems; custom auto attendants; custom business audio; website design and hosting; Flash/Click Web audio and video; and SEO (search engine optimization).

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Avalaras Sales Tax SaaS Partnerships Continue to Grow AvaTax Now Available for Interspire Customers

Posted on May 1, 2012 by George


Bainbridge Island, WA (PRWEB) February 17, 2012

Avalara (http://www.avalara.com), the leader and visionary in sales tax automation for businesses of all sizes, today announced Trademark Productions, Inc., a leading provider of custom web software and online marketing solutions, has joined Avalaras growing list of certified Original Equipment Manufacturer (OEM) partners.

Avalaras OEM partners are software publishers that integrate Avalaras software as a service (SaaS) offering for sales tax management directly into their own applications, typically under their own brand name. Avalara has concentrated on building OEM relationships since its inception, and today its partner applications span all platforms, including enterprise resource planning (ERP) and financial/accounting, point of sale (POS), ecommerce, mcommerce, compliance and customer relationship management (CRM) systems.

“Were always on the lookout for meaningful tools that will help people manage their online business, said Dean Duncan Jones, COO at Trademark Productions. Our integration with Avalara and Interspire will provide an opportunity for our customers, as well as other Interspire users, to easily manage and remain up-to-date on increasingly complicated tax regulations.

Avalara CEO and Founder Scott McFarlane said, The rapid growth of our OEM partnerships represents a milestone on our quest to become the de facto transactional tax service provider across all applications and channels. As one of Americas fastest-growing companies, Avalara is proud to welcome TradeMark Productions and Interspire users into our ever-expanding community.

About Avalara

Avalara is the leader and visionary in sales tax automation for businesses of all sizes. It simplifies the complexity associated with sales and use tax and in the process makes compliance achievable by all.

Avalara partners with nearly 160 of the worlds leading accounting and commercial software publishers to accomplish this. Its web-based offering provides the most complete set of transactional tax compliance services available, including tax calculation, exemption certificate management and returns processing. It also offers 1099 filing and reporting.

Avalara serves thousands of customers worldwide, files and remits more than $ 10 billion in sales and use tax collections per year and delivers more than 750 million transactions annually.

Established in 2004, Avalara is a founding member and Certified Service Provider of the Streamlined Sales Tax initiative and one of the fastest-growing companies in America. It employs more than 250 professionals at its headquarters on Bainbridge Island, WA and offices in Seattle; Irvine, San Diego and Rocklin, CA; Falls Church, VA and Pune, India.

About Trademark Productions

Trademark Productions, Inc. (TM) is a team of creative, experienced and professional individuals who specialize in the planning, construction, design, marketing and maintenance of custom websites and web software solutions. Trademark also has vast online marketing expertise, which focuses on beneficial search engine optimization (SEO) techniques. The most unique aspect of TM is the philosophy through which they conduct their business. They believe it’s not only their duty, but also their pleasure to serve their clients with the utmost respect and personal attention.

Founded in 1994 and making a full transition to web only in 1997, Trademark Productions has over fifteen years of online marketing and web development experience. They have assisted over 1,000 organizations with their custom web software, web design or online marketing needs during their history. TMs team of fulltime designers, developers, copywriters and online marketing specialists have a combined, real world, experience of over 150 years.

Trademark Productions corporate headquarters is located in beautiful, downtown Royal Oak, Michigan; a suburb just north of Detroit.

For more information, please visit http://www.tmprod.com.

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Websites Using CoreMedia Technology Receive Prestigious WebAward

Posted on April 28, 2012 by George

San Francisco, CA (PRWEB) October 04, 2011

CoreMedia, a leading Web content management (WCM) company, today announced its customers, Chamber of Commerce and Industry of Berlin and Continental, have each won a 2011 WebAward. The awards, organized by the Web Marketing Association, honor talented individual and team efforts for outstanding website development. Both customers award-winning websites were developed using CoreMedias industry-leading WCM platform, CoreMedia CMS, which enables businesses to create engaging, context-aware online experiences.

Details:


Continental, a worldwide leading manufacturer of parts for the automotive and transport industries, won the WebAward for Automobile Standard of Excellence and Mobile Standard of Excellence. The website was lauded for its clean design and ability to load content rapidly.
Chamber of Commerce and Industry of Berlin, a business federation representing companies and industries in Berlin, won the WebAward for Professional Services Standard of Excellence. The organization worked closely with German Web and database technology firm ComNetMedia to develop its site. Judges praised the website for its easy-to-read design, strong social media integration and prominent contact information displayed throughout the site.
Founded by the Web Marketing Association in 1997, the WebAwards is the premier annual website award competition that names the best websites in 96 industries while setting the standard of excellence for all website development.
The WebAwards is a highly competitive, prestigious award. This year the association received more than 2,000 entries from 45 countries.
Websites are assessed by a professional judging panel, which provides specific feedback on how each site ranks against seven standards of excellence design, innovation, content, technology, interactivity, copywriting and ease of use.

Supporting Quotes:

We are honored to have our work with Chamber of Commerce and Industry of Berlin be recognized by the prestigious WebAwards, stated Ralf Heimlich, deputy CEO, ComNetMedia. By using CoreMedia CMS to develop and manage the websites for all 30 chambers of commerce and industry within Germany, weve created first class websites that offer highly engaging experiences for visitors with seamless social media integration throughout the site.

At Continental, we want to ensure that current and perspective customers visiting our website can access our world class products in an efficient and intuitive manner, commented Monika Andrae, head of online relations, Continental. By using CoreMedias robust technology, we have created a fast-loading, innovative online experience. Were honored that the WebAwards has recognized us as having one of the most engaging websites in the automotive industry!

We are thrilled to congratulate Chamber of Commerce and Industry of Berlin, Continental and ComNetMedia, who have been recognized by the industry standard for website development, said Glenn Conradt, vice president of global marketing and North America, CoreMedia. These WebAwards are validation that CoreMedias WCM technology empowers organizations of all types to create highly dynamic Web experiences for their constituents.

About CoreMedia

CoreMedia is a leading provider of Web Content Management (WCM) software to organizations demanding engaging, context-driven online experiences for their customers regardless of channel or touchpoint. The companys WCM suite offers unique business value by seamlessly integrating digital and social media assets, increasing editorial productivity and accelerating time to market in complex environments. As a result, businesses can more effectively execute their online strategies to engage users, build customer loyalty and ultimately drive greater revenue and profitability.

Established in 1996, CoreMedia is headquartered in Hamburg, Germany, with offices in San Francisco, London, and Singapore. CoreMedias clients include global brands, such as the American Association of Medical Colleges (AAMC), Australian Broadcasting Corporation (ABC), Bertelsmann, BILD, CLAAS, Continental, EPCOS, Deutsche Telekom, Internet Broadcasting, O2, SEAT, and Singapore Press Holdings.

For further information on CoreMedia, please visit http://www.coremedia.com

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A Concrete Win for PCA and Stokefire Branding & Advertising Agency

Posted on April 25, 2012 by George


Alexandria, VA (PRWEB) October 05, 2011

Stokefire Branding & Advertising Agency today announced that its work on behalf of the Portland Cement Association (PCA) has won the 2011 BEST OVERALL Marketing Communications Award as judged by the Construction Writers Association (CWA). This marks the first time a non-profit industry association has earned top honors in a contest typically dominated by commercial industry titans. PCA will receive the award at CWAs Grand Awards Dinner in San Antonio, Texas on October 25, 2011.

“We are honored by CWAs recognition and excited that the concrete brand and campaign developed by Stokefires creative team served the needs of our membership so well, said Bruce McIntosh, PCAs Vice President of Communications. This campaign quickly allowed us to become part of critical infrastructure conversations, and ultimately led to new concrete and cement projects for our members.

PCA needed to provoke a change in behavior, said Tate Linden, Stokefires President and Chief Creative. Politely knocking at the door of opportunity hadnt opened it, so we gave the industry another way through. PCA’s top-notch team delivered in a big way once the door was opened, converting opportunity into tangible results.”

CWA’s judges lauded the multifaceted national effort targeting wide-ranging audiences including public works officials, consulting engineers, city and county officials, and even taxpayers and the motoring public. Stokefire delivered campaign strategy and creative execution across print, web, outdoor, clothing, and trade-show elements. In awarding top honors to PCA, judges cited the all-around strength of the campaign, from the design detail and copywriting effectiveness to the broader strategic approach and key media placement.

A strategically placed billboard component above an asphalt repaving project received specific praise from the panel. Forty-eight hours after the billboard posted, concrete was on the front page of the regions major newspapers, had earned favorable stories on CBS TV News and Public Radio, and had generated buzz on blogs, bulletin boards and Twitter. More importantly, PCA’s leaders were granted access to key infrastructure decision-makers, leading to the true measure of the campaign’s success – tangible new business.

About Stokefire Branding & Advertising:

Stokefire has secretly branded and advertised stuff from its hideout in the Washington DC metro area since 2005. The Stokefire team develops award-winning strategic brands and advertising campaigns that change behavior and get results. The agency has quietly established a diverse client list that includes Heinz, Charles Schwab, Discovery Communications and the US Department of Defense.

About the Portland Cement Association:

Based in Skokie, Ill., the Portland Cement Association represents cement companies in the United States and Canada. It conducts market development, engineering, research, education, and public affairs programs. More information on PCA programs is available at http://www.cement.org.

About the CWA Marketing Communications Awards:

For over a decade the Construction Writers Association has recognized the top marketing and communications work from around the globe. Previous CWA Marketing Communications awards have honored work for megabrands like Caterpillar, Bobcat, John Deere, and Volvo. The CWA, founded in 1958, is a non-profit, non-partisan, international organization that provides a forum for journalism, photography, marketing, and communications professionals in all segments of the construction industry.

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